Cluetrain Manifesto

In class we sometimes talk about the Cluetrain Manifesto. It is a book that in a way predicted and outlined the future of the web which is higher levels of communication and information transparency. I have read this book and find it pretty amazing that the authors very nearly did predict the social networking phenomenon. I also agree completely with the fact that the more transparency and open levels of communication can help both consumers and businesses. Consumers will not have to be believe exactly what the company says about their products which helps them make a more informed decision about buying. While this may seem like it hurts companies, it actually can help them. Companies can now not only reach a wider audience but can also have more direct contact with their potential customers, which opens up the doors for new marketing and advertising concepts.

As far as marketing goes for me, it is very exciting. I like to come up with new creative ways to reach customers. I do not always like conventional ways of advertising. Since this is a relatively new medium of connecting with customers, I feel like the possibilities are still pretty endless.

Social Networking is definitly the future

After reading the blog Facebook's Astounding Stats by Shel Holtz, I found that my previous thoughts on social networking have been absolutely correct. I worked for a start-up social networking company this summer called Metrowize which is based out of San Francisco and involves the nightlife there. At this internship, I learned the marketing and advertising power that web sites where users must sign in have. The data these sites collect allow them to put together a media kit that offers perspective advertisers targeted ads that only are viewed by people who they want to see them. This is great two fold because then users do not receive ads that are not relevant and advertisers are not wasting money on ads that do not reach their target market. Anyways this article brings to light the growth that these sites are experiencing (which you can see at facebook's blog) which leads me to my next revelation, which is that I either need to figure out a new niche social networking site or come up with a good company that can utilize the effectiveness of this kind of advertising.

Until next time....Stay tuned for more helpful insight that will make your head swell!

Hello All,
I have made an update and edit to the Newton North High School page of the wikipedia.com site. The url is http://en.wikipedia.org/wiki/Newton_North_High_School#Physical_plan. The change that I made was actually an addition. In wikipedia's description of the physical plan they failed to mention the extra gym that is located on the fourth floor of the building. The gym is called the SOA which stand for "Simulated Outdoor Area."

Stay Tuned for further updates. My username for wikipedia.com is bennygubear if you would like to observe my edits on the site.

Until the next time...

2nd Blogg

Hello Everyone,
I am writing this blog to make sure that everyone is well informed what is going on in my Class as well as what I think is interesting. It should be interesting to you cause it is interesting to me. This will also be a great learning experience for me because I will learn to blogg like the best of them...Look for more exciting blogs in the future

Introduction to the Best Blog

Hello Anxious Readers,
This could possibly be the best blog ever. This is the place to come and read the most relevant, magnificent information possible. To find more about the man behind the magic, go to www.udel.edu and search for Ben Gruber (the man, the myth, the legend!)

Ben Gruber

First Try sample test

This is my first try sample test for spring 07