Ben Gruber Blog: Devaluation of Online Advertising

Hello All,
In the blog "Devaluation of Online Advertising" written by Dorian Sweet, he address the issue of why is online advertising so hot and what will keep it going. I thought this article was extremely interesting because these are two of the questions that I constantly think about when it comes to online advertising. I think that, it is the fad now, but will it continue or phase out? In the blog Dorian Sweet answers this question by claiming that media consumption is no longer an option for people. He claims that is a necessity and that we need it, like an addiction. I do agree with this opinion and see the evidence of this in my every day life when my roommates come directly in door and straight to their computer to get their fix.

I also thought it was interesting when he talks about what marketers have to do to continue the effectiveness of online advertising. Dorian Sweet mentions 4 main points to consider when advertising online. They are to keep a close eye on what your customer is doing online, make sure to track your ads, to trust and use the information you get from tracking the ads, and to remain creative. Although I believe that these are all extremely important things to do when advertising online, I feel that being creative will be the key to the success of ads in the future. Once people have seen all the ads and are saturated with them, creativity will once again rain supreme when it comes to success.

For more insights and interesting thoughts make sure to check out my blog daily!

Ben Gruber Blog Wikipedia Edit #2

Hello Everyone (Especially Newtonites),
I have made an edit to the Newton, MA wikipedia site. The change was in clarifying exactly where the MBTA "T" stop is near Boston College. "The Green Line "B" Branch ends close to Boston College on Commonwealth Avenue." I added the "on Commonwealth Avenue" part. Stay tuned for new updates week by week.

Ben Gruber Blogg on Intellectual Property

Hello Everyone,
I read the article from the Onion called "Viacom Demands YouTube Pull 400,000 Ex-TV Viewers From Its Site" and I thought that it was a pretty good satire of how two big companies are battling over intellectual property over the Internet. The real issue is that Viacom wants YouTube a video sharing website to pull all of the licensed material that Viacom owns after failed contract agreements on revenue rights led to tension between the companies. YouTube has trouble policing its site which Viacom is pursuing this flaw legally. The joke of the article states that Viacom is saying that they want Youtube to give back their 400,000 viewers. "Viacom demanded that YouTube immediately pull 400,000 ex-TV viewers from its industry-leading video-sharing site."

I enjoyed the satire because it is so hard to police and set up laws when it comes to the Internet which I believe is going to be a huge problem in the future as more and more businesses move online and greater revenues are gained through the Internet and taken away from traditional media. Who is going to set these guidelines? Who is going to make sure they are followed? And how is that going to work over country boarders as the Internet is worldwide? These are all questions that I can not answer but are looking forward to see how they play out in the future.